A completely revised and updated edition of a must-read book for anyone who cares about driving customer engagement, written by Nir Eyal with Ryan Hoover.
Part of: Non-Fiction books
Hooked: How to Build Habit-Forming Products is a highly regarded book that explores the mechanics behind habit-forming technologies. Written by Nir Eyal, it provides insights into user behavior and how creators can design products that encourage engagement and foster habitual use. The revised edition includes updated case studies and methodologies that reflect the latest trends in technology and consumer behavior.